Jamaican-born Princess Banton-Lofters, spent her formative years in Canada but now resides in Atlanta, where she produces the hit television show “The Real Housewives of Atlanta.” She is also the founder and CEO of Loft 22 Entertainment, an entertainment production company formed in 2007.
When Princess Banton-Lofters shared with a TV executive her idea of bringing together prominent African American women for a reality TV show, she had no idea the discussion would lead to 11 seasons of the insanely successful The Real Housewives of Atlanta, the most popular ofThe Real Housewives franchise.
“All my friends were doctors, lawyers, and entertainers,” explains Banton-Lofters, who is married to a prominent orthodontist, Dr. David Lofters. “I wanted to see women who looked like me on TV.” Besides developing the concept for the show, Banton-Lofters helped cast most of the ladies including Nene Leakes, who she called “fearless” and Kandi Buruss.
Despite becoming a mother as a teenager and never taking any courses in film or TV, in addition to The Housewives of Atlanta, Banton-Lofters has also had a hand in selling shows and developing more than a dozen television pilots for Bravo, VH1, WeTV, MTV, BET, Style Network, and others. Most recently, she served as executive producer for the hit reality show Ink, Paper, Scissors, which debuted on BET in 2016. Now Banton-Lofters is sharing her secrets for success in her book Sell it: From Concept to Reality, a planner which helps aspiring producers sort out their ideas.
“If you don’t write your own story, someone will write the story for you,”
Creating a Hit Reality Show
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